Case Study: Redesigning the Lundblad Media Website
Overview
Lundblad Media a local printing company based in Tromsø, has been a cornerstone of the graphic and print industry in Northern Norway for over 50 years. Offering competitive services in printing, design, wrapping, signage and more, Lundblad Media combines tradition with modern innovation. The website redesign I completed a few years ago aimed to enhance their online presence, align with their brand identity, and provide a better platform for showcasing their extensive expertise and services.
As the lead designer, I worked closely with Lundblad Media’s senior designer to create a website that reflected their values, history, and capabilities while meeting the expectations of a modern audience.
<- Old Website – Current website ->
Initial Challenges
Before the redesign, Lundblad Media’s website faced several key challenges:
An outdated layout that didn’t represent their innovative and professional services.
Limited functionality for showcasing their diverse portfolio of work.
Inconsistent visuals that did not reflect their commitment to quality and craftsmanship.
Static content that was challenging to update and maintain.
Research and Discovery
To ensure the redesign met the company’s needs, I conducted comprehensive research:
Competitor Analysis Analyzed websites of similar companies in the printing and graphic design industry.
Stakeholder Collaboration Partnered with Lundblad Media’s senior designer to understand their brand, history, and target audience. Conducted in person interviews with employees and did a literature review of files from the archive and news stories.
Visual Audit Collected and curated images from their archives, spanning decades of work. Edited the visuals to create a consistent and polished look that aligned with their brand identity.
Design Process
The redesign process was structured to prioritize functionality, aesthetics, and user experience:
Content Strategy: Co-authored website content with the senior designer, ensuring it captured Lundblad Media’s voice and values. Organized content to make navigation intuitive and user-friendly.
Visual Design: Created a clean and modern layout that highlighted their services and portfolio. Integrated curated images to showcase their craftsmanship and expertise.
Designed responsive layouts for seamless viewing on desktop, tablet, and mobile devices.
Photography and Editing: Conducted product photography sessions to capture high-quality images of their work. Edited photos to align with the site’s overall aesthetic. Collected mocups and edited some new ones for a porfessional finish.
Development: Built the site using Webflow.Implemented functionality such as contact forms and service descriptions.
New Information Architecture, Miro 2023
Results
The redesigned website delivered significant improvements:
Enhanced User Experience: Simplified navigation and clear content organization improved accessibility for visitors.
The contact form resulted in higher conversion rate
Strong Visual Identity: Cohesive visuals and modern design effectively communicated Lundblad Media’s professionalism and craftsmanship.
Showcase of Expertise: New sections highlighted their broad range of services and 50+ years of experience.
Mobile Optimization: The responsive design ensured optimal performance across all devices.
To maintain a competitive and modern online presence, Lundblad Media plans another redesign with the following goals:
Dynamic Project Gallery:
A dedicated portfolio section to showcase their extensive work.
A CMS solution allowing the team to easily add and update projects.
Modern Layout Updates:
Larger visuals, bold typography, and interactive features to enhance user engagement.
SEO Enhancements:
Improved metadata and structured content to boost search engine rankings.
Accessibility Improvements:
Compliance with modern accessibility standards to ensure inclusivity.
Conclusion
The initial redesign successfully modernized Lundblad’s online presence, aligning it with their values and establishing a platform that reflected their expertise and history. With plans for a new refresh the website will continue to evolve, further showcasing Lundblad Media’s dedication to quality, innovation, and customer satisfaction.
