MoveIt App

MoveIt – Fitness for Busy Lives

In the 21st century maintaining a work-life balance is a challenge for many adults juggling full-time jobs and personal commitments.
Recognizing the growing importance of physical and mental health I set out to design MoveIt, a fitness app tailored for busy individuals.

The Challenge

How might we create a fitness ecosystem that prioritizes convenience, accessibility and holistic wellness for users like Jarno, our primary persona, a busy individual seeking to prioritize health on-the-go?

Approach

For this project I followed the Design Thinking Process, which included these methods for each step:

Empathise

Conducted competitive analysis and context mapping to understand the landscape.

Gathered insights about users’ lifestyles and needs.

Define

Developed Jarno’s persona and contextual scenario to ground our design decisions.

Created a user flow to map the app’s functionality.

Ideate

Brainstormed ideas with mood boards and paper sketches.
Prioritized features like equipment-free workouts and smartwatch compatibility.

Prototype

Built a high-fidelity prototype in Figma using UI kits.
Integrated dark mode for battery efficiency and the Inter font for readability

Key Insights

Iterative Design: Early sketches shaped the final app layout, showing the value of adapting based on visual feedback.

Design Aesthetics: Research guided decisions around scalability, visibility, and function, ensuring a seamless experience across mobile and smartwatch interfaces.

Reflection: Deeper research into user pain points would enhance the prototype.

What’s Next?

To refine MoveIt next steps should include:

Conducting user testing to validate the prototype.
Revisiting the empathise stage to gather more data.
Ideating and iterating based on feedback to align the app with user needs.

MoveIt was designed to empower individuals to prioritize health despite their busy schedules. With a focus on convenience and inclusivity the app encourages users to “Get Moving – MoveIt Style!” 🤩💪

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